In the competitive world of home service contracting, finding new leads is expensive. But what about the leads you already have that never converted? Most businesses write them off as “dead,” but Joey Brown of Wonder System AI has discovered a gold mine in these forgotten prospects.
Meet Joey Brown: AI Specialist for Home Service Businesses
Joey Brown runs Wonder System AI, a company specializing in AI solutions for home service businesses like roofers, plumbers, HVAC contractors, and other trades. Instead of offering traditional marketing services, Joey focuses exclusively on implementing AI solutions that help these businesses convert more leads and increase revenue.
The “Dead Lead” Reactivation Campaign
In a recent case study, Joey shared how he helped a roofing company breathe new life into their “dead lead” list using Close Bot. Here’s what the campaign achieved:
- Database size: 773 previously “dead” leads
- Response rate: 16% (124 responses)
- Booked appointments: 12
- Closed deals: 2 roofing jobs worth $53,000
- Pipeline value: Additional $25,000 estimate and a potential six-figure roofing job for a church
The most impressive part? The company made back in profit within one month what they paid Joey for the entire year of service.
How the AI System Works
Joey’s approach is refreshingly simple. His Close Bot implementation for this client includes just a few key objectives:
- Identify what service the lead might need
- Verify contact information
- Determine if they’re interested in a consultation
- Share a booking link
The AI engages in natural conversation with these old leads, some of whom had been sitting dormant for months or years. In one notable case, the bot even rescued a customer relationship by addressing a warranty issue that had fallen through the cracks.
Why It Works
The beauty of this approach is its simplicity and efficiency:
- No new marketing spend required
- Taps into leads the business already paid to acquire
- Creates new revenue from what was considered a lost cause
- Improves customer service by catching issues that were missed
- Provides long-term value through Smart Follow-ups for seasonal prospects
Ready to Resurrect Your Dead Leads?
Watch the full interview with Joey Brown below to learn more about how AI is transforming the home service industry and helping businesses reclaim lost revenue opportunities.
Wonder System AI
If Wonder System AI’s services can help your business, don’t let valuable opportunities sit dormant in your CRM. Take the first step toward transforming your business today by scheduling a free strategy session with Joey. Discover how his proven AI-powered approach can deliver exceptional results for your company, just like it did for the roofing client who generated over $53,000 from leads they had written off.
Get in touch with Joey Brown:
- Email: joey@wondersystem.co
- Website: wondersystemai.com
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