From Door-to-Door Sales to AI-Powered Marketing: An Agency Owner’s Journey
In a recent interview with CloseBot CEO Bryce DeCora, Nick Tan, the founder of Agency Profits, shared his entrepreneurial journey that began with a house painting business during his university years. What started as a way to pay for his education transformed into a career-defining pivot when he discovered the power of digital marketing and AI automation.
Solving the #1 Challenge in Home Service Marketing: Speed to Lead
With nearly a decade of experience running Facebook ads for home service businesses, Nick identified a critical pain point that was causing significant client churn: response time to leads. “We work with roofers – they’re busy building roofs. They’re not getting to leads within five minutes most of the time, let alone han
dling the follow-ups,” Nick explained. This challenge resonated deeply with service providers who were losing valuable opportunities due to delayed responses.
How CloseBot Transformed Agency Profits’ Service Offering
The implementation of CloseBot’s AI solution enabled Nick to develop two distinctive service packages that revolutionized his agency’s approach:
Premium Full-Service Package ($10K Implementation):
- Comprehensive ad management
- AI-powered appointment setting
- Sales process consulting
- Three-month implementation period
- Option to continue with $10K package or transition to $3K monthly retainer
AI Bot Solution Package ($3K-5K Setup):
- Perfect for businesses with existing lead generation
- Seamless integration with existing systems
- $500 monthly retainer
- Particularly successful with GoHighLevel users
- Initially priced at $2K, demand drove prices higher
“The value was so apparent that clients were telling us we were charging too little,” Nick revealed. “We had no sales resistance even as we increased our prices.”
Measurable Success: The Impact of AI Integration
The integration of CloseBot has delivered multiple benefits for Agency Profits:
- Enhanced Client Retention: Automated response systems kept leads engaged and significantly reduced client churn
- Stronger Market Positioning: Unique AI-powered solution differentiated them from traditional agencies
- Improved Client Results: Faster lead response times led to higher conversion rates
- Scalable Operations: Enabled the agency to handle more clients without sacrificing service quality
The ROI of AI Investment in Agency Services
Nick’s experience with AI solutions runs deep. Prior to discovering CloseBot, he had invested over $10,000 in a custom AI bot solution. “CloseBot is way better,” he emphasized, noting that the platform’s performance exceeded that of his much more expensive custom solution. This real-world comparison highlights the platform’s value proposition for agency owners.
Scaling to 8 Figures: Future Growth Plans
With the success of their current model, Agency Profits is aggressively scaling their operations:
- Launching dedicated ad campaigns for their AI bot offer
- Expanding their white-label services for other agencies
- Projecting seven-figure revenue from local business clients alone
- Setting ambitious three-year goal of reaching eight figures
Expert Advice for Agency Owners
Drawing from his experience scaling multiple agencies, Nick offers crucial advice for agency owners:
“Really focus on getting the best client results as possible. That’s the foundation of how you’re going to actually be able to scale,” he emphasizes. “The agency owners you actually see that are sustainable are always focusing on getting clients the best results and constantly improving their offers.”
His success principles include:
- Maintaining tight feedback loops with clients
- Solving real problems rather than perceived ones
- Staying in your zone of genius
- Continuously improving service offerings
- Building long-term client relationships
The Future of AI in Agency Services
At just 30 years old, Nick’s success with CloseBot demonstrates the transformative potential of AI in the agency space. His agency’s rapid growth and high client retention rates serve as a testament to the power of combining traditional marketing expertise with cutting-edge AI technology.
Want to dive deeper into Nick’s agency growth strategy and learn how he’s leveraging CloseBot to transform the home service industry’s approach to lead management? Watch the full interview to get all the insights and actionable tips from one of the industry’s rising stars.
Ready to revolutionize your agency’s lead management like Nick did? [Book a demo with CloseBot today] and discover how AI can transform your client results.
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